A certificate program to recognize product brands that make a real difference to patients' lives.
It recognizes brands which have outperformed and gone beyond the expected to offer patient-centric solutions.
Chronic Kidney DiseaseVIEW DETAILS
Cresp is the world’s first bio similar Darbepoetin. Among erythropoietin stimulating agents (ESA), Cresp is the highest prescribed brand today in the treatment of anaemia associated with Chronic Kidney Disease.
Econorm is the world's No.1 probiotic used in the management of Diarrhoea. It is used in the treatment of Acute Gastroenteritis and treatment and prevention of AAD in children. Econorm was one of the first brands to shape the concept of probiotics in Pediatric practise in India.
Chronic Hepatitis BVIEW DETAILS
Entaliv (Entecavir) is used to treat long-term infection of the liver (hepatitis) caused by Hepatitis B virus (HBV). Entaliv is the first drug prescribed by doctors, recommended by various international guidelines for the management of Hepatitis B.
Reditux is the world's first biosimilar rituximab used in the treatment of Non-Hodgkin Lymphoma - a type of blood cancer. In an often misdiagnosed or late diagnosed disease, Reditux has always worked towards improving awareness, diagnosis and access to lymphoma care through its patient-centric initiatives.
Z&D was the first brand to launch in the Indian market after WHO & UNICEF recommended prescribing Zinc for 14 days along with ORS in every diarrhoea prescription. Today, Z&D is the No. 1 Zinc brand
The Purple barometer is a grading system to evaluate the products on their patient centric initiatives at every point of care delivery – Product, Packaging and Services.
Dr. Purvish Parikh
Leading Oncologist and Haematologist
Dr. Soma Raju (Padma Shri)
Founder Chairman of Care Hospitals
Mr. Kshitij Marwaha
MIT, HMS Head MIT Media Labs, India
Dr. Prem Pavoor
MIT, Partner Eight Roads Ventures India
Dr. Rishtee K Batra
Asst. Prof – Marketing Indian School of Business (ISB)
Executive Vice President & Head Branded Markets (India and Emerging countries)
Chairman, Dr Reddy’s Laboratories Ltd